July 29 - 31, 2019
The LINE Hotel, Los Angeles, CA

Day 1: July 29, 2019

8:30 am - 9:00 am Check-in Morning Networking

9:00 am - 11:00 am How to Apply Human Factors to Emerging Technology

As design thinking gains traction in the market, understanding the science behind human-factors not only creates exceptional experience, but excellence in digital product creation. In an environment  where every touchpoint addresses digital, understanding the intersection of cognition, physiology, and sociology becomes imperative. In this session we: 
+ Utilize  design & human factors in conjunction to create  superior delight in solutions
+ Address the impact of technology in shaping culture
+Trial the human-factors analysis to emerging technology
Jose De Francisco Lopez, Head of Studio at Nokia

Jose De Francisco Lopez

Head of Studio

11:00 am - 12:30 pm Break

11:30 am - 1:30 pm How to Re-Design Your Business Model for Innovation

While product innovation emerges as recognizable transformation, innovating beyond products drives long term ROI. From customer engagement, brand, service and process—innovation comes in many forms and drives overall business model transformation incorporative of core product.:
+ Evaluate innovation in atypical departments, functions, and processes
+ Apply holistic business model evaluation to the impact of digital experience
Bryan Taylor, Founder, Creative Director at Drawn

Bryan Taylor

Founder, Creative Director

1:30 pm - 2:00 pm Break

5:00 pm - 5:00 pm How To Measure the Impact of AR/VR to Current Service Experiences

+Journey Map customer touch points and interaction with current channels
+Define the purpose of new experiences and technologies and how they affect the brand
Aarde Cosseboom, Director, GMS Technology at Techstyle

Aarde Cosseboom

Director, GMS Technology